The
destination
vision

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Overview

Discover
the project

Masar is an exquisite urban destination offering unparalleled experiences that are seamlessly designed to the unique needs of each visitor to inspire every journey.

Extending over 1.2 million SQM and with its strategic location at the center of Makkah, Masar will be a distinctive landmark, enhancing the quality of life of the people of Makkah and its guests through a diverse range of offerings that vary between hospitality, mobility, retail, culture, entertainment and more. All while preserving the spiritual nature and cultural heritage of the place and elevating its economic potential.

Spirituality

Balanced
spirituality

At Masar, we are keen on preserving the spiritual nature and authentic culture of the destination and enriching it by immersing the senses of its visitors with a variety of unique experiences and services that enable a comfortable and safe visit, making it an unforgettable journey.

Mobility

safe
mobility

With Masar holistic mobility design, visitors can move with ease and safety where pedestrian and vehicle mobility are separated and where visitors have multiple transportation options that include the metro, BRT system, two main roads with their underpasses and the main pedestrian boulevard.

hospitality

modern
hospitality

In Masar we ensure the comfort and standards of stay through partnering with international hospitality brands that offers an authentic yet a modern experience.

connectivity

state of
the art
connectivity

The destination is empowered with a state-of-the-art ICT infrastructure, where the experience of the visitors is extended to the digital realm and is powered by the internet of things.

Economy

diverse
economy

The destination works to attract institutional investors to Makkah’s first integrated investment ecosystem, will add value to the destination experience and, hence, transform the economic landscape of Makkah that directly impacts the local GDP and creating entrepreneurial opportunities and future jobs.

OUR VALUES

To develop Masar with a developmental and investment vision to create a modern landmark and cultural destination to elevate the quality of life for Makkah residents, visitors, and pilgrims, thereby positioning the Holy City among the region’s model destinations.